Costco Hearing Aids vs Stanford Hearing Aids

Shopping for hearing aids? You’re not alone—and you have more choices than ever. Many people in Sioux Falls are curious about Costco hearing aids. The big-box store promises affordable prices, name-brand devices, and convenient bundles. Sounds great on the surface, right?

But before you decide, let’s zoom out.

There’s another option right here in Sioux Falls—Stanford Hearing, a locally trusted, independent hearing care provider. Instead of one-size-fits-all solutions, they focus on what matters most: personalized care, cutting-edge technology, and long-term hearing success.

This side-by-side comparison breaks down everything you need to know to make the right decision for your hearing health.

Understand how to prevent hearing loss and reduce its impact. 

1. Upfront Pricing vs. Long-Term Value

Costco Hearing Aids:
Costco offers a tempting price range. Their packages typically include fittings and follow-ups. And yes, they’re known for budget-friendly battery costs.

But beware—many people don’t realize follow-up care past the return window may cost extra. And if issues arise years later, support can be limited.

Stanford Hearing Aids:
Stanford Hearing doesn’t post flat prices online because every treatment is customized. However, they work with many major insurance plans, which can drastically reduce out-of-pocket costs. We also offer 0% interest financing for qualified individuals and back every device with a free trial.

Bottom Line:
Costco shines for upfront savings. Stanford Hearing wins on long-term support, care, and value.

2. Hearing Tests: Screening vs. Comprehensive Diagnostics

Costco:
At Costco, you’ll receive a basic hearing screening. It helps identify if you have hearing loss, but it doesn’t explore the cause or full extent. The process is quick—but not detailed.

Stanford Hearing:
Stanford offers full audiological evaluations. These include speech-in-noise testing, otoacoustic emissions (OAE), tympanometry, and sometimes even Auditory Brainstem Response (ABR) testing. They also use Live Speech Mapping and Real Ear Measurements (REMs)—gold-standard tools for personalized fittings.

Bottom Line:
Costco offers an entry-level test. Stanford Hearing digs deep for a complete picture of your hearing health.

3. Hearing Aid Brands and Feature Selection

Costco:
You’ll find solid options like Kirkland Signature, Rexton, Jabra, and Philips. Costco models are often mid- to high-tier, but some may lack certain advanced features found in manufacturer’s top-line models. Also, some Costco hearing aids may be locked, meaning outside providers can’t reprogram them.

Stanford Hearing:
Stanford Hearing fits hearing aids from all major manufacturers—including Phonak, ReSound, Starkey, Widex, Unitron, and more. Their hearing aids are unlocked, giving you total flexibility for adjustments and future servicing. They’ll match your hearing needs with the best device available, not just what’s in stock.

Backed by Research:
A recent study revealed that Phonak offers the most clinical research of any hearing aid brand—proving their commitment to real-world results.

Bottom Line:
Costco offers a handful of solid brands. Stanford Hearing gives you full access to the hearing industry’s best and brightest.

Find out more about the Phonak Sphere Infinio. 

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4. Fittings and Follow-Up Care

Costco:
The hearing aid fitting process at Costco may not always include REMs. Follow-up care is available but may be limited in time and scope. Plus, you likely won’t see the same provider at each visit.

Stanford Hearing:
Fittings at Stanford Hearing are guided by Real Ear Measurements, ensuring your devices are tuned for your unique ear canal. Their team provides as many follow-up visits and adjustments as needed. You’ll work with a consistent provider who knows your hearing history.

Bottom Line:

For accurate fittings and personalized follow-ups, Stanford Hearing provides a clear advantage.

5. Hearing Aid Return Policies and Trials

Costco:
You’ll get a generous 180-day return policy at Costco. It’s one of the longest in the industry. But to return or adjust your devices, you may need to travel and deal with scheduling delays.

Stanford Hearing:
They offer a 10-day free trial, with expert support throughout the process. Because they’re local, you can get hands-on help quickly if you run into issues.

Bottom Line:
Costco offers a longer trial, but Stanford Hearing makes it easier and more personal.

6. Support Services Beyond the Hearing Aids

Costco:
You’ll get what’s included in the bundle: fitting, basic follow-up, and adjustments. However, they do not offer broader hearing care services.

Stanford Hearing:
We go far beyond just hearing aids:

  • Tinnitus management programs using sound therapy and counseling.

  • Custom hearing protection for swimmers, hunters, musicians, and workers.

  • Assistive listening devices (ALDs) for challenging environments.

  • Cerumen (earwax) management and cleanings.

  • Hearing health education for patients and caregivers.

Bottom Line:
If you want full-spectrum hearing care, Stanford Hearing has you covered.

Find out more about custom hearing aids. 

7. Convenience and Local Access in Sioux Falls

Costco:
 There is no Costco Hearing Center in Sioux Falls. You’ll need to travel to another city for every test, adjustment, or repair. You also must have a paid Costco membership to purchase hearing aids.

Stanford Hearing:
With multiple locations right in Sioux Falls, Stanford Hearing makes care accessible and easy. There are no membership fees, and they offer emergency device care if needed.

Bottom Line:
For convenience, continuity, and same-city care, Stanford Hearing wins.

An insurance plan sits on a table.

8. Insurance Billing and Financial Options

Costco:
 Costco does not bill insurance directly. You must pay out-of-pocket and file a claim for reimbursement. They do accept HSA and FSA funds.

Stanford Hearing:
 Stanford works directly with major insurance providers, including Blue Cross Blue Shield, UnitedHealthcare, Cigna, and Aetna, as well as third-party programs like TruHearing and NationsHearing. They also offer monthly payment plans.

Bottom Line:
 Stanford Hearing makes it easier to afford the care you need.

9. Who Should Choose Costco?

Costco may be a good option if:

  • You’re comfortable with traveling for appointments.

  • You don’t need specialized services.

  • You’re focused mostly on initial price.

  • You don’t mind handling insurance on your own.

10. Who Should Choose Stanford Hearing?

Stanford Hearing is the better choice if:

  • You want personalized, expert care from licensed hearing providers.

  • You value ongoing service and long-term hearing health.

  • You have insurance or want a financing plan.

  • You prefer staying local in Sioux Falls for all your appointments.

  • You want access to more hearing aid options and evidence-backed brands.

11. What Are the Drawbacks of Costco Hearing Aids?

Costco is popular—but not perfect. Here’s what to watch for:

  • Limited brands and model options.

  • Some devices may have reduced features.

  • Potentially locked hearing aids, which limit where you can get service.

  • Long wait times for appointments and repairs.

  • No direct insurance billing or payment plans.

  • Requires a Costco membership.

  • No tinnitus support or hearing health services beyond fittings.

Choosing Quality Backed by Research

When you choose Stanford Hearing, you get more than a hearing aid. You get:

  • Licensed hearing providers who listen.

  • A clinic that offers leading brands, including Phonak, which provides the most publicly accessible clinical research in the industry.

  • Real support—before, during, and long after your fitting.

You don’t just hear better—you live better.

The Stanford Hearing Aids logo sits on a white background.

Ready to Hear the Difference?

If you’re comparing Costco hearing aids and wondering if there’s something better, now you know your options.

Stanford Hearing is here to help. With personalized care, advanced technology, and a commitment to your hearing journey, our team makes sure you never feel like just another customer.

Contact Stanford Hearing today to schedule your comprehensive hearing consultation. Your ears—and your quality of life—deserve nothing less.